About TCW Marketing

Veteran expertise. Hands-on direction.

Every project is directed by Clinton Dixson, who remains actively involved in strategy, architecture, design and problem-solving. A five-person specialist team adds the right support where the work calls for it.

Building websites since 1997
Clinton Dixson, lead architect and senior web designer
Lead architect & senior designerBuilding websites since 1997

Curiosity that became a career

Building for the web since before Google existed.

Clinton began building websites in 1997 while studying engineering at UBC. The commercial internet was still young: websites were written directly in basic HTML, layouts relied on tables and even ordinary visual effects required experimentation.

What started as curiosity became a lasting interest in understanding how websites work and how they can help a business grow. In 2007, Clinton taught introductory web design at the Centre for Arts and Technology in Kelowna. The tools have changed dramatically since then. The habit of learning how systems work and how to make them work better has not.

More than design experience

Website decisions should make business sense.

Strong website work draws on more than visual taste. Clinton's experience spans design, development, content, SEO, digital marketing, technical troubleshooting and the operation of businesses both inside and outside the web industry.

Before working full-time in digital marketing, Clinton operated businesses in construction and renovation. That experience brings a practical understanding of estimates, customers, staff, scheduling, cash flow and the difference between an attractive idea and something a small business can actually use.

It is also why website discovery often becomes a useful business conversation. A new promotion, a clearer service focus or a better enquiry workflow may matter as much as the page layout.

How the agency works

Senior direction that stays involved.

The person helping define the project remains connected to it through the build, review and launch.

Direct

Clinton leads the work

Discovery, strategy, architecture and senior design are led personally, with hands-on involvement continuing through implementation.

Supported

Specialists contribute as needed

A five-person team contributes where the scope calls for additional capacity or specific expertise.

Available

Support continues after launch

The same agency remains available for maintenance, improvements and technical help as the website and business evolve.

Evidence in the work

Different businesses. Consistent senior direction.

Explore the portfolio
Scout Gutter Solutions website homepage
Home services · Kelowna & the Okanagan

Scout Gutter Solutions

The problem: Move an established gutter company from the Gutter Done identity to Scout Gutter Solutions without losing the useful content, reputation and local visibility built over years of earlier website work.

See the solution
RVR Kelowna website homepage
Travel & rentals · Kelowna, British Columbia

RVR Kelowna

The problem: Create the complete online presence for a new rental business, then keep adapting it as the fleet, marketing ideas and operational needs became more sophisticated.

See the solution
E5quire Law website homepage
Legal services · Professional services

E5quire Law

The problem: Build the firm’s first website and create a professional foundation from which prospective clients could understand the practice and request a consultation.

See the solution

Canadian-based

Based in Kelowna. Working across North America.

TCW Marketing works remotely with businesses across Canada and the United States. For clients who want an experienced North American partner, that means clear English communication, familiar business context and conversations during North American working hours.

You know who is directing the work and who to contact when a question arises, both during the project and after the website launches.

What guides the work

Useful standards, applied to every website.

Understand before designing

The business, customer and desired result come before pages, colours or technology.

Bring the disciplines together

Design, content, search and development work better when they are planned as one system.

Communicate clearly

You should understand what is being recommended, what is needed from you and what happens next.

Stay available after launch

The website should remain maintainable, supportable and useful as the business continues to change.

Start with a free discovery conversation

Work with an experienced web team that understands small business.

Request a website proposal